Free Webinar: Email Strategies for Auto Parts Ecommerce
Live Webinar Event
Email Strategies That Help Auto Parts Stores2x Repeat Purchases
How relevance, timing, and vehicle context change email performance for auto parts ecommerce brands.
Learn how auto parts ecommerce brands are improving repeat purchases by making email more relevant to what customers actually drive, need, and replace.
Kevin Wood
Director of eCommerce at TargetBay
Pon Pandian
CEO, TargetBay
Reserve Your Seat
Date
March 19, 2026
Thursday
Duration
45-60 min
Plus live Q&A
Who Should Attend
US Auto Parts
eCommerce owners & leaders
Format
Live Webinar
+ on-demand replay
What You'll Walk Away With
By the end of this session, you'll understand how top auto parts brands design email flows around ownership and replacement cycles.
Vehicle-Driven Personalization
Turn vehicle data into personalized email recommendations customers actually click.
Capture Repeat Purchases
Drive repeat sales from consumables, accessories, and seasonal parts without over-discounting.
Automated Email Flows
Build automated email flows that adapt to ownership stage, product type, and buying cycles.
Relevance Over Frequency
Learn why relevance and vehicle context matter more than email frequency for auto parts stores.
Repeat-Purchase Systems
Design evergreen email flows for accessories, upgrades, and predictable consumable revenue.
Evaluate Your Email Setup
Understand what data you need and whether your current email setup can support a vehicle-aware approach.
Is This Webinar for You?
This session is designed specifically for US auto parts eCommerce store owners and leaders.
This webinar is for you if you are:
- An auto parts eCommerce store owner or leader selling fitment-specific products
- Running email campaigns that feel too generic and underperform
- Seeing too many one-time buyers and not enough repeat purchases
- Managing a large, complex catalog with consumables, accessories, or seasonal parts
- Looking to increase revenue without relying on constant discounts
This webinar is not for you if:
- You don't sell vehicle-specific products
- You're only looking for basic email tips or templates
- You're not ready to move beyond blast-style campaigns
- You're focused only on traffic acquisition, not repeat revenue
What We'll Cover in This Live Session
A structured walkthrough of strategies that drive repeat purchases for auto parts eCommerce.
Why Email Performance Plateaus in Auto Parts eCommerce
- -Why sending more campaigns doesn't lead to more revenue
- -The hidden cost of generic promotions
- -How irrelevant emails hurt engagement and unsubscribes
The Role of Relevance, Timing, and Vehicle Context
- -Why auto parts buying decisions are vehicle-driven
- -How ownership stage and replacement cycles affect what should be emailed
- -What most email platforms miss when it comes to fitment-based products
Email Strategies That Drive Repeat Purchases
- -Designing evergreen email flows for accessories and upgrades
- -Using consumables to unlock predictable repeat revenue
- -Applying seasonality and geography to email relevance
Real-World Auto Parts Use Cases
- -How auto parts brands personalize email at scale without manual effort
- -What changes when emails automatically adapt to vehicle data
- -Common mistakes to avoid when implementing these strategies
How to Apply This to Your Store
- -What data you need (and what you don't)
- -How to assess whether your current email setup can support this approach
- -What a vehicle-aware email system looks like in practice
Live Q&A + Next Steps
- -Open Q&A with the speakers
- -How brands are mapping these strategies to their own catalogs
- -Optional next step for those who want a personalized walkthrough
Meet the Speakers
Pon Pandian
CEO, TargetBay
Pon leads TargetBay with a focus on helping eCommerce brands turn customer data into repeat revenue. He has worked closely with auto parts retailers to solve one of the industry's hardest problems -- delivering relevant, vehicle-specific marketing at scale without expensive custom systems.
What Pon brings to the session:
- Strategic perspective on vehicle-based personalization
- Why relevance and timing matter more than volume
- How mid-market auto parts brands can compete with industry giants
Kevin Wood
Director of eCommerce, TargetBay
Kevin works directly with auto parts eCommerce teams to design lifecycle strategies that drive repeat purchases. His experience spans large catalogs, fitment-driven products, and complex buying journeys common in the automotive aftermarket.
What Kevin brings to the session:
- Practical email strategies that work for auto parts stores
- Real-world use cases across consumables, accessories, and seasonal parts
- How teams operationalize vehicle-aware email without added complexity
What Our Customers Say
"We have been using Targetbay for several years. Support is very responsive. The application has done a great job[...]"
Cedar Creek Outdoor Center
"The app is easy to use and the TargetBay team listen to customer requests to further expand features to continually make the app better!"
BBK Performance
"I have been using TargetBay for over a year and am quite happy with how it works."
LightHeart Gear
"It has been a pleasure working with TargetBay. Good for our size company."
Maui Fruit Jewels
Trusted by Leading E-commerce Brands
Ready to Increase Repeat Purchases with Smarter Email?
Join this live session to see how auto parts brands are using relevance, timing, and vehicle context to drive more repeat sales without increasing email volume or relying on constant discounts.
Your Registration Includes:
- Real auto parts use cases and practical examples
- On-demand replay access after the live session
- Live Q&A with the speakers
What You'll Walk Away With:
- Understanding of how top auto parts brands design email flows around ownership and replacement cycles
- Clarity on what it takes to build repeat-purchase systems, not just campaigns
- How to evaluate whether your current email setup can support a vehicle-aware approach